When a global beauty brand wants to step upmarket, who do they call for a luxe makeover?
The biggest trendsetter in the business, of course.

Too Faced

European Two Bay


  1. Translate Too Faced Cosmetics’ new brand into a premium look for international retail markets
  2. Understand and employ the best techniques to deliver a great look within budget
  3. Design components that work equally well in one or two-bay systems


  1. Rapid’s design team conceived a highly-crafted and polished look where the product was the star
  2. Rapid’s European fixtures team reviewed competitive retail drawer systems to insure the best in the market
  3. Components engineered to work for both one or two-bay installations


  1. Cohesive brand look across the globe
  2. New displays shipped fully assembled
  3. Sales results exceeded expectations

Behr Paints

Ketel One

Jack Daniel's