How to bring two separate brands and four products into one display?
Rapid had the answer for Sphero and Parrot.

Best Buy Connected Toys

Best Buy Connected Play Toy End Cap


  1. Join leading toy tech brands in one display and introduce a new category of Connected Play to tech holiday shoppers
  2. Create an End Cap to house four products with dummy models and individual showcases


  1. Bringing the brands into a neutral color pallet with graphic content was the key to a high impact display
  2. Wedge and pedestal designs allow each product to present it’s own story


  1. Sold out of product 1-2 weeks before Christmas
  2. Stores with End Caps performed six times better than stores without displays

The Art of Shaving