Want to make an impact in the world’s largest retailer?
LEGO teamed up with Rapid to create a show-stopping brand aisle that shoppers can’t resist.

Lego

Walmart Toy Department

CHALLENGES

  1. Create a 48-ft LEGO “Homesite” to attract attention from a distance and bring shoppers to the brand
  2. Build brand equity, educate the shopper and ultimately bring the fun down to a kid’s level

SOLUTIONS

  1. Bright yellow vacuum-formed header panels bring the iconic LEGO brick to larger-than-life status and brand the entire aisle
  2. Panels have slots for a variety of lug-ons to change out as new products and extensions are introduced

RESULTS

  1. Unplanned visits to the aisle and amount of time browsing LEGO products increased.

Playstation 4

Anki Drive

First Data