When you’re named after a famous icon, how do you stand out from the crowd?
Put your product in the spotlight. Rapid created a stunning display to make Sinatra Select a standout success.

Jack Daniel's

Sinatra Select

CHALLENGES

  1. How to make Jack Daniel’s new premium whiskey stand out in the crowded back bar of popular on-premise establishments

  2. Solution had to reinforce the premium position and high-end price tag of the whiskey

SOLUTIONS

  1. Rapid’s team put Sinatra Select on an elegant pedestal with motion-activated up-lit LED lights to shine each time the bottle was handled

  2. LED lights were placed to highlight the angle and captured patrons’ attention with fade in/out action

RESULTS

  1. The launch has been such a success that many establishments complain about limited product supply and high demand.

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