Bud Light, chips, salsa and a fantastic display.
Rapid built the perfect recipe to drive sales for the big party that is Cinco de Mayo.

Anheuser Busch

Bud Light Cinco de Mayo

CHALLENGES

  1. Create a one-stop Cinco de Mayo shopping HQ for Bud Light, chips and salsa

SOLUTIONS

  1. The “Bud Light Hacienda” concept was created to connect with well-known Mexican imagery and make the brand relevant to Cinco de Mayo
  2. Rapid’s design team used alluring colors and simulated textures and materials to create a unique shopping environment

RESULTS

  1. With $600M worth of beer sold for Cinco de Mayo, the day surpassed other big beer events like Super Bowl and St. Patrick’s Day

Callaway

Crown Royal